National Child's Day Celebration
June 6 and 7, 2009
For more information E-mail:
Judy Strawn
Become
a sponsor
RWC cordially invites those interested in being involved in celebrating
NATIONAL CHILD’S DAY June 6 and 7, 2009, with 50,000+ Los Angeles, California
area families and children, to consider being sponsors. We offer several
exciting promotional packages, through which you may showcase your products/services,
conduct product/brand surveys/sampling and distribute promotional materials;
and contribute to the community! We have reasonable sponsorship packages
offering terrific benefits range from $500 to $10,000. Click
to view the proposal.
Our Celebration will give major sponsors wonderful opportunities to
introduce their products/services to many young adults, as well as predisposing
children and their older siblings to purchase or use their products
when they grow older.
We believe our Celebration is uniquely situated to assist major sponsors
meet their advertising, marketing, and sales strategies and goals, if
their target markets are young adults and children.
Our Celebration is relevant to such major sponsors because the young
parents attending our event, or seeing National Child's Day ads/publicity,
will be strongly reminded of the sponsors’ presence in the community
as they provide for their families’ quality of life needs.
Our Celebration offers to sponsors participation in our advertising,
marketing and publicity campaign.
June 6 and 7, 2009
Timescope is an extremely interactive, historical timeline of music/dance, arts/crafts and horsepower/transportation during the Antiquities, including chariots, pony/camel/elephant/donkey rides, traditional and contemporary music and dance performances, art and craft demonstrations, and much more. Goal is to encourage family togetherness and solidarity on National Child’s Day.
DATES:
Timescope June 6 and 7, 2009 11:00 a.m. to 6:00 p.m.
We intend for this to be an annual event.
LOCATION:
Timescope at the Third Street Promenade in Santa Monica, California
EST. ATTENDANCE: 50,000 Approximately
PRIMARY TARGET AUD.: Children – 1 to 13; savvy, discriminating, fashion conscious, very actively involved in cultural, sports, entertainment pursuits, curious, experimental, playful, love to learn.
SECONDARY TARGET AUD.: Young Adults – 25 to 50; upscale, trendy, professionals, very actively involved in cultural, sports, entertainment pursuits, fashion conscious, college/university-educated, own homes.
ADD US: To your 2008 Mother’s Day, Memorial Day, Graduation/Vacation/Summer/Travel, and Father’s Day advertising/promotional/merchandising/sales mix; and to mall and mobile tours.
INVOLVEMENT TYPE: We welcome sponsorship in goods, services, barter, trade, cash, or combinations of same. We offer customized sponsorships to match your marketing/sales needs and goals. Also, consider co-op, or sharing with other sponsors. We offer exclusivity.
ADVERTISING: KOST Radio [Partner, top station in L.A. market], with seven sister stations coming in with additional promotion.
Event ads in the Los Angeles Times, Los Angeles Daily News, Santa Monica Mirror and the L.A. Weekly entertainment guide are nearly half their standard prices; included: advertising on each media’s website, and inserts.
TV Partner pending.
A wide array of advertising available – aerial, bench, transit tv, bus interior/exterior, vehicle wraps, online, mailers, mobile, billboards, taxi, shopper circulars, and much more.
PR: Press releases, media interviews, radio/TV mentions, web site features, event program features, Celebration exhibits at other area events, speaking engagements, school outreach; PR Partner TBA; we will develop and put in place a PR crisis plan.
Audio announcements, video walls, signage, ads/write-ups in event program, posters, banners, avenue pole banners, promotional give-ways, printed balloon bouquets, etc.
PROMOTIONAL OPPS: Couponing, bounce-backs,
contests, premium incentives, cross-promotions, sponsor partnerships,
etc.
MARKETING: Research, sampling, data
collection, POP, tie-ins, discounts, incentives, and more.
COLLATERAL MATERIAL: Logo inclusion on flyers, banners, t-shirts, posters, car flags, many give-away toys [logo-imprinted animal print bandanas, animal print balloons, animal print slap bracelets, animal print sun visors, etc] and other giveaway items, and more.
AVAIL. NAMING RIGHTS: Celebration, Competition, Timescope Historical Timeline, Antiquities Era stage, Arts/Crafts Historical Timeline, Horsepower Historical Timeline, Music/Dance Historical Timeline, Performer Pavilion, Equestrian Pavilion, Pony Rides, and more.
HOSPITALITY: hospitality pavilion at Celebration [entertain key employees, advertisers, customers, business associates, etc.].
PRESENT SPONSORS: Newman’s Own Foundation, Clear Channel Outdoor, Naked Juice [natural fruit and vegetable juices], Penske Automotive Group, Or-Tav Music Publications (Israel), Walton Music (Ireland), Bare Walls Interactive Art, Nikko America, Epson America, Inc., Sideshow Collectibles, Tofutti Brands, Inc., Artsmagic , Ltd. (England), Office Depot, KOST Radio, Rhino Records, Puzzle Zoo, Activision.
ADMISSION: Free to the public, nominal charges for some activities.
BENEFITEE: Funds remaining after event expenses will be allocated to the 2009 National Child’s Day Celebration, and to ongoing related educational presentations and educational materials.
BENEFIT OR SPONSORSHIP? RWC is
a 501C3 nonprofit charitable corporation. You may allocate your Celebration
funding as a sponsorship and a business expense/write-off, as a donation/charitable
write-off, or as a combination of both.
We offer you this exciting opportunity to interact with the consumer
face to face in an environment designed to make the customer more receptive
to your products and services. The diversity of Celebration activities
will help you reach your target customer demographics, increasing brand
awareness and loyalty for your customers, end-users, and your own employees.
Our high-profile entertainment property will enhance your overall business objectives in your targeted markets by reaching consumers at play, while they’re in a positive frame of mind and willing to embrace new messages, and openly consider new decisions in their lives…and in their purchase patterns.
Most purchase decisions are made from a subset of the product/service
universe, usually limited to the top two or three products in the category.
By appealing to the consumer in a way, and at a time, where they are
most open to forging new relationships, a brand offers the ability to
create a long-term emotional bond between the consumer and their product
or service of choice. This is the foundation of brand loyalty…and the
reason that event marketing has proven successful, by reaching consumers
at play and turning them into loyal customers.